By: Joshua Carney
Aspiring to be the next Bob Costas, Robin Deehan picked the right school to help her reach her goals as a broadcast digital journalist.
A 2010 graduate of The College of New Jersey where she played lacrosse, Deehan comes to Syracuse University's Newhouse School of Public Communications – the only place she applied – after working in ad sales for CNN for the past three years.
"I knew that if I didn't get out of ad sales, I wouldn't get where I wanted to go," Deehan said.
Getting where she wants to go happens to be NBC Sports, where she hopes to be based in London covering the Barclays Premier League, as well as the Winter and Summer Olympics.
"I want to be a news anchor for TV," Deehan said. "I watch a lot of [Bob] Costas because he is the face of NBC Sports when it comes to the Olympics.
"That’s what I want to do. That’s what I have to do."
Having lived here entire life in the state of New Jersey, a life filled with success across the pond is a tall task for Deehan, but it's something that she's up for.
"I'm not a traveler or anything like that," she said. "But, i'm the type of person that will prove people wrong. That's who I am. That's how it's going to be."
Preferring television over radio, Deehan likes having a large platform to tell stories while expressing her passion.
"I like telling stories to people," she said. "What I love about sports in general is the passion behind it, obviously. I think those people abroad in England...soccer is their religion. They live and breathe it. So, that's the atmosphere that I want to be around because I'm a very passionate person. I feel that it makes my passion grow."
I interviewed Robin Deehan, Friday, July 11 in food.com around 5:15 p.m. Robin is in the Broadcast Digital Journalism program Syracuse University's S.I. Newhouse School of Public Communications. A graduate of The College of New Jersey where she played lacrosse, Deehan hopes to one day work for NBC Sports based in London covering the Barclays Premier League and the Olympics.
Q: What role did
sports play in your life growing up?
A: “Sports
played a huge role in my life. I was an athlete growing up, so I played my
entire life. I played Division III field hockey and lacrosse at The College of
New Jersey (TCNJ), so I always liked being on a team. I always liked the
competitive aspect. Being an athlete in the BDJ (Broadcast Digital Journalism)
program gives me an advantage because everything is so fast-paced and deadline
driven. You work with a team and you have to get it done. I think it's going to help me.”
Q: How difficult it in college to balance the athletics part and the schoolwork?
A: It was
difficult. I actually went into school as a Pre-Med student. I was originally recruited
to play lacrosse at TCNJ. The lacrosse coach is also the head coach for the
field hockey program, so he was like ‘why don't you
play field hockey? You're good at it, and you'll stay
in shape for lacrosse season.’ So I was like, ‘yeah,
no big deal.’ I was a three-sport high school athlete, so I can be a
two-sport college athlete on top of my Pre-Med coursework. I did not work out.
After that, I ended up switching from Pre-Med to communications, and after two
years doing both sports, fall and spring, I was like, ‘I want
a life. I want to enjoy my college years.’ So, I dropped field hockey and stuck
with lacrosse all four years. It was difficult off the field, but...”
Q: What did you do
off of the field in terms of organizations or activities? Or, was it just the
daily class-practice-sleep routine?
A: It was an a.m.
morning workout, class, practice, video, and then sleep. You're
probably thinking, ‘Oh, it's just a DIII program.’ Well,
we were the best program in the country. I made one Final Four appearance, and
three Elite Eights appearances, so it wasn't like
we were just some place where anybody can play.”
Q: No time for
organizations at all?
A: Not at
all.
Q: Where did you go
after graduation from TCNJ?
A: I went to CNN.
Q: What did you do
there?
A: I did account
management. I worked in the ad sales department. We were responsible for
running all of CNN's multi-million dollar advertising campaigns. So, all of
the advertisements you see on CNN? I was basically putting them there. Not all
of them, but a lot of them.
Q: What pushed you to
Syracuse University's S.I. Newhouse School of Public Communications?
A: I met with a couple of producers from CNN because I did always
wanted to go to the broadcasting side of the business, but at a place like CNN
where journalism is...you have to be good at it, you have to know how to do it. They're not going to take someone who's...just because you're in the company and you want to do this
doesn't mean they're going to pull you into the
business, so I needed to gain the experience. That's why I'm at Newhouse.
Q: What was the
application process like for Newhouse?
A: It was horrible! I
graduated in 2010 from college, so it has been eight years since I had applied
to a college. I forgot about all of the stuff that I had to do, like taking the
GRE's and getting letters of recommendation. It was stressful.
I just forgot what it was like.
Q: What's it
like getting back into school?
A: Oh, I love it. I'm so happy. I feel that this is the
best decision I've ever made. When
I was quitting CNN, I was a supervisor. I had five people working for me, and I
was making good money. I lived in the city, so I kept asking myself, ‘Am I making a huge mistake?’ But,
now that I'm here it was the best decision I've ever
made.
Q: What was the
motivation behind coming to Newhouse?
A: I want to be a
sports broadcaster.
Q: Did you look
anywhere else other than Newhouse?
A: No, it was here or
nowhere, really.
Q: If you didnt get in at Newhouse, what were you going to do?
A: I would have tried something else, but I don't know what though. I didn't put
too much thought into that.
Q: What was your
reaction like when you got accepted into Newhouse?
A: Oh, I cried. I
didn't tell anybody at work because I didn't want
anyone to get mad, or let me go early. So, I had to keep it a secret. I got the
email when I was at the desk. My employees were around and my boss was over
here (pointing to her left), so I saw the email. I opened it, then went running
to the bathroom and silently cried in the stall. It was such a relief. I felt
that I was ready to move on.
Q: When you finish
the program at Newhouse, where do you see yourself working?
A: NBC Sports.
Q: Yeah? Here in the U.S., or abroad?
A: Abroad. With NBC
Sports, I want to be based in London covering the Barclays Premier League, and
then every two years get to cover the Olympics.
That's really my dream.
Q: Would you like to
stay there for good?
A: As long as they're covering the Olympics I'd like
to stay there. Not to mention that they have the No. 1 sports program every
week in Sunday Night Football. That's a great opportunity, too. For me at
least, I think that NBC Sports is the best at what they do. They're
better than ESPN, and anyone else. I think the production quality is way better.
The talent is way better, and I think they cover the best events, personally. I
think that's where I want to be.
Q: Are you more interested
in the television side of things, or radio?
A: The TV side.
Q: Do you want to be
on TV?
A: Yes. I don't want to be a play-by-play, or a sideline reporter. I
want to tell stories. For me, I want to do the post...say,
like the Michael Phelps package after the Beijing Olympics, or Brandi Chastain
ripping off her shirt in 1996. Next to that, I think Phelps winning those eight
gold medals is the single-greatest sports event I've ever
seen. So, I'd want to talk to him and do a reflection on his journey.
I want to tell stories.
Q: You're
saying you want to bring the human aspect into sports, correct?
A: Yes.
Q: What is the most
intriguing thing to you about going across the ocean and living in a foreign
country to cover sports?
A: What I love about
sports in general is the passion behind it, obviously. I think those people
abroad in England...soccer is their religion. They live and breathe it. So,
that's the atmosphere that I want to be around because I'm a very passionate person. That's why
I don't think I could cover the NBA. It's all about the money in that league. Where's the
fun in that? Show a little pride. Be proud of who you're
playing for, the people whom you're playing for – your fans. I think the
Premier League especially...yes, the players get paid millions of
dollars to play soccer, but when it comes to the fans? I love their passion. I
feel that it makes my passion grow.
Q: In TV is there
someone that you model yourself after, or do you take bits and pieces from a
bunch of people?
A: Bits and pieces
mostly, but I want to do the Olympics, so Bob Costas obviously. Even when we
were talking with Dan D'Uva (play-by-play guy for the AHL's
Syracuse Crunch) he said that Costas was the best at mastering the language,
and that's what you have to do to get into the business. It was
perfect for me because I want to be him, basically. How better to watch than
the face of the Olympics?
Q: Do you find yourself having a hard time to master the language?
A: Absolutely. Doing
what I...first off, I'm from New Jersey. I've
never lived anywhere but New Jersey. I'm not a world traveler or anything
like that. I read, but I feel that it is hard. He's been
in the business a long time. He knows a lot about sports. I feel that it's going to be very hard for me to get that knowledge, it'll take me a long time, but...yeah.
Q: Do you find it
difficult trying to establish yourself as a sports anchor while being a woman?
A: See, for me I don't find it difficult yet because I haven't
really tried yet.
Q: What about at Newhouse?
A: No, not at all.
See, I'm the type of person that thrives off of that. If you're
going to tell me I can't do something because I'm a
woman, or I can't do it because of x-y-z, then I'm going
to prove you wrong, that's how it's going to be. There's no question that I'm going
to prove you wrong. I thrive off of that. It motivates me. I'm happy
that I'm in an industry that lit a fire under me to succeed and
be better than them.
Q: What's one
thing you're looking to take out of your time at Syracuse? Is it
tapping into the alumni network, or is it just getting that degree?
A: I need to learn the skills. I can't wait
for our performance class in the fall because...
Q: What's that?
A: For BDJ we have to
take a performance class where we work on our broadcast voice. We work in front
of a camera. Right now, we're doing radio. When I hear my voice
I just cringe. I try talking in a different tone, or accenting different words,
but it's still so cringe worthy. Obviously, I couldn't just go out right now and be a reporter because I don't how to present myself, or how to speak, or what kind of
voice I should do. I'm going to learn all of those skills. I'm also looking
forward to the editing. They teach you how to be a one-man band. In this day
and age with Twitter and social media, you have to know how to do everything.
If I can shoot something with my phone, then I can edit it and upload it. There's my piece. I have to learn all of that, and that's what
this program is all about. That's why I'm all
excited about it. Plus, it has the best alumni network.
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