A SID Life for Me

A SID Life for Me

Seton Hall SID Bobby Mullen

Many people think that sports teams at all levels are cut and dry. You have the players, the coaches and then the fans. However, in the world of college athletics, there is a member of the team that goes unnoticed. This team member puts in hours and hours to his craft, making sure every detail is perfected. Even with all this hard work, this member of the team manages to stay out of the spotlight, the only way you would know of them is if you directly deal with them. This team member is none other than the Sports Information Director.

            The Sports Information Director is one of the most important parts of a college athletic program. The SID’s as they’re more commonly known as, are the public relations person for their assigned teams. This means they handle everything from producing media guides, to using STATCREW systems to keep stats and even running the social media accounts for the team. One of these humble individuals is Bobby Mullen, the Associate Director of Communications for Seton Hall University.

            Mullen, who just recently in 2015 joined the Pirates, is no newcomer to the Sports information field. Before Seton Hall, he was a Sports Information Director at the University of Connecticut and his alma mater Northeastern.

            Outside of managing the communications of Seton Hall’s Women’s Basketball, Men’s Soccer, Softball and assisting with Men’s Basketball, one of Mullen’s biggest roles is directing the Pirate Sports Network, the student run athletic broadcasting network at the Hall. Mullen is in charge of an organization of over 20 students who live produce many of the Seton Hall home sporting events, from soccer and volleyball in the fall, to softball and baseball in the spring. The PSN students also assist with Men’s Basketball game productions in various roles. “It’s our goal to give everyone who wants to have the chance to be on air a shot,” said Mullen. “Some students are more naturally comfortable in front of the camera and we end up leaving them in more heavily but our overall goal is to develop everyone to the point of being ready.”

            While Mullen loves attending all of his team’s games and helping out the student-athletes, his favorite part of his job is the PSN. “I think it’s important to allow as many students as we can the opportunity to pick up some real experience that will help them break into the broadcasting field as well as the sports information world as office assistants.” Mullen continues to show kids how to work the right way, always holding his students to the highest of standards.