The average age of an MLB fan is 55-years-old, the oldest across all four professional sports leagues in America. This is a problem for Major League Baseball as they question where their next generation of fans is coming from moving forward.
There’s two things that must be done to improve and appeal to this younger demographic.
One is marketing. You must market your superstars better. Mike Trout is a LeBron James cailber player in Major League Baseball and he’s nowhere close to branded as much. I don’t know how they’re going to do it and I’m not asking him to be marketing as LeBron James is because that’s literally impossible, but brand him better. Get him into some more ad campaigns, make him the ambassador for your league.
The second is pace of play. Pace of play was 2 hours and 30 minutes for an MLB game in 1970—it was 3 hours and 8 minutes last year in 2017. Get a pitch clock, 25 seconds per pitch and eliminate the replay delay—that can’t happen anymore.
Do those two things and Major League Baseball is going to see some success in appealing to a younger demographic.
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