Monday, July 29, 2019

Peggy Iralson's Story From Science To PR


Peggy Iralson is a talent producer for Barstool Sports and a talent producer for NFL Network, but she didn’t start off that way. In high school, Iralson was always drawn to sports. Iralson graduated from Arizona State University with a degree in Exercise Science and Physiology and continued with a few post graduate classes in nutrition, however, she was not sure this was her calling. After she graduated, Iralson got into the exercise science field but quickly learned how it diminished her passion for herself. She decided that she couldn’t be in the gym all day with others then have the energy to go to the gym for herself. And with this, her love for health faded away and she decided to try another path in Philadelphia with the 76ers. Here, she worked a full time, unpaid public relations internship for a year, holding two other jobs on the side to pay for her to live in the city. It was also here that she realized public relations was the route she wanted to go. For 10 years, she worked to brand the Exos Company (originally known as Athletes Performance), a workout center for professional and amateur athletes and this is where she was, for the first time, able to combine her passions of health and sports in a way that she loved, through Public Relations. Today, as a talent producer, she has specified her public relations skills into a very unique job where she gets to work in the sports industry that she loves.

Interview Transcript 
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